5 Things You Might Not Know
With the COVID-19 pandemic upending the way companies market themselves, businesses are revamping their marketing strategies to ensure continued profitability and growth and to stay in front of their customers.
If you are currently rethinking your marketing strategy, partnering with an organization that’s committed to the channel is critical to enabling your marketing transformation efforts. That’s where PartnerDemand® Services comes in. The Channel Company®, our parent organization, is the leader in media, events, insights, and marketing services for the channel community and is focused on elevating your channel presence.
Let’s unravel the five things you might not know about us and what it means for you.
CRN® Helps You Get Noticed
Did you know 90% of solution providers turn to CRN®— our sister organization — every day to help solve their challenges and make the right choices for their customers and their business? You can increase your channel presence with targeted promotion on the CRN® network, the No. 1 trusted source for technology channel news. With its extensive portfolio of media solutions — including print, digital, and native advertising — CRN® is designed to elevate your channel visibility and credibility.
Additionally, CRN® develops several lists and awards for solution providers each year, including the Tech Elite 250, Next-Gen 250, Fast Growth 150, CRN® Triple Crown, and Solution Provider 500 lists, to help you attain the recognition you deserve and position you as a leader within the channel community.
IPED® Consulting Channelytics® Enables Vendors to Unleash Their Channel Potential
At IPED® Consulting Channelytics®, we provide your technology suppliers with subscription-based access to channel research, expert channel analyst insights, operationally proven tool sets, and actionable intelligence to drive channel performance and shape your channel strategy. We also provide direct access to subject-matter experts to help guide their channel decisions. We have a large community comprised of brilliant solution providers (like you) who help fuel our research by participating in short surveys and sharing their perspective.
The Channel Company® Gives You the Platform to Shine at Industry-Leading Events
Did you know attending or sponsoring The Channel Company® events can help you connect and engage with your channel peers? From gaining a competitive advantage to creating new opportunities, our industry-leading events — including our Midsize Enterprise Summit and Women of the Channel events — are crafted to help you attain both business and professional success.
PartnerDemand® Services Will Transform Your Marketing
With our team of marketing experts, PartnerDemand® Services will help you amplify your brand, services, and solutions to generate leads, sales, and new customers. We will help you target qualified prospects with best-of breed campaign strategies and on-brand messaging and help you convert marketing qualified leads to sales qualified leads. We will also ensure your campaigns hit delivery dates and provide you with weekly progress updates, proof of performance, and campaign metrics.
At PartnerDemand® Services, We Work with All Vendors
At PartnerDemand® Services, we embrace a vendor-agnostic approach. That means, regardless of your vendor tie-ups, we can help you revamp your digital marketing strategy and make the most of your marketing development funds. Our extensive experience working with best-of-breed technology vendors — including, but not limited to, Hewlett Packard Enterprise, HP, Dell, Samsung, IBM, and Palo Alto Networks — plays a key role in helping to solve your marketing challeng