The Channel Company is seeking a Supplier Marketing and Operations Specialist to work with Distributor suppliers and their partners in order to develop and manage a successful Marketing Strategy. The Marketing & Operations Specialist will deliver/execute the plan and show the Marketing ROI, while delivering exceptional services to our clients. If you are very organized, have excellent communication skills and able to multitask in a fast paced environment this may be the role for you!

What You'll Be Doing:

• Develops and plans multi-touch and multi-channel marketing strategy and experience to promote supplier brands. Uses effective internal and external performance benchmarks in planning effective campaigns.
• Owns Marketing investment and spending strategy against the marketing plans.
• Delivers ROI through effective marketing execution against the marketing plans.
• Uses marketing campaign brief development process to create very effective campaign plans, aligns business and suppliers on those plans, gets sign-off from the suppliers and then works with distribution shared services organization to execute and marketing effectiveness organization to track the effectiveness of those dollars.
• Create high-impact supplier marketing campaigns that drive supplier new product introductions and creation of qualified opportunities from suitable buyers.
• Analyzes and articulates campaign effectiveness and metrics to supplier, partner and Arrow stakeholders including rebates and revenue as program return on investment (ROI).
• Becomes the face of Arrow ECS Marketing to the supplier community. Single point of contact for all planned or unplanned campaigns. Monitor closely the progress made on the execution of the campaigns with shared services teams or any agencies working on the campaign activities.
• Applies a deep understanding of Arrow's value proposition, initiatives, and programs and use these items to guide strategic marketing planning for external customers and internal stakeholders to gain market share and maximize profitability.
• Manage marketing campaign budget(s). Ensure marketing plan is implemented and program is completed on time and within budget; recommend or redirect strategies as needed
• Uses approved Marketing campaign workflows to interact with other marketing teams and Learns marketing leveraging best practices and benchmarks.
• Research and implement cross-partner lead generation programs with field marketing.

* The Channel Company is licensed in the following states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, KS, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NY, OR, PA, RI, TN, TX, UT, WA. To be considered for this opportunity, you must reside in one of these listed states.