Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Find out about CRN^® and our other media offerings

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Explore all of our events

Strategy, Research & Consulting

Accelerate your business with real-world market insights and research. Transform your go-to-market strategy and help your field close more deals, faster, with expertly designed and executed tactics.

Get the insights you need to succeed

Marketing Services

Amplify your brand, drive engagement, and increase pipeline with integrated marketing services.

Supercharge your marketing today

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

– Dalyn Wertz, Senior Director, Channel Management, Comcast Solutions Provider Program, Comcast Business

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

 – Frank Rauch, VP Americas Partner Organization, VMware

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

– Joseph Sykora II, VP Americas Sales Operations and Channels, Fortinet

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

– Rich Papaioannou, Manager, North America Channel Marketing and Demand, Hewlett-Packard

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

– Richard Hutton, Director of Channel Marketing, Enterprise Business Division, Samsung

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

– Thomas Gall, Director of Channel Marketing, Xerox

We deliver the key expertise you need to optimize your channel

Twitter

RT @CRN: Cara Brookins On How She Went From IT Worker To Homebuilder: https://t.co/ChXJU5eXL1 Professional speaker and author @cmbrookins…

The Channel Company (2 hours ago)

RT @TheMidmarketCIO: Senior #midmarket #ITleaders unite each year to share innovative solutions, explore market trends, and build business…

The Channel Company (2 hours ago)

RT @CRN: Women Of The Channel West 2022 Offer Advice and Support To Attendees: https://t.co/agdLr67jL9 From messages of resilience to advi…

The Channel Company (21 hours ago)

Join us in celebrating Asian American Pacific Islanders (#AAPI) Heritage Month by checking out this blog by… https://t.co/PmPzT25U4n

The Channel Company (22 hours ago)

RT @WOTChannel: Don't forget❕ Today from 12-1 PM ET we'll be discussing: ▪ how to identify your unique superpowers ▪ how to communicate the…

The Channel Company (Yesterday)

CRN Feed

Here Are Some Of The New Leaders Who Joined @Cisco This Spring: https://t.co/RIipvmCvNy Engineering executives, se… https://t.co/lmwXbFYPtC

CRN (13 minutes ago)

Congrats to these women who made @CRN's 2022 Women of the Channel Power 100 list! 🥳 https://t.co/nxGf2lLtWB -… https://t.co/YrVUkm8o5M

CRN (23 minutes ago)

The following female executives who work for @RedHat are among @CRN's 2022 100 Most Powerful Women of the Channel -… https://t.co/1M3NMGaJrX

CRN (50 minutes ago)

🔟 IT And Tech Jobs That Are Most In Demand In 2022 So Far: https://t.co/gWuPNLZaGU Tech companies are fighting the… https://t.co/qRTJYVs90b

CRN (2 hours ago)

Cybersecurity firm @SemperisTech has raised about $200 million in Series D funding, led by private equity powerhous… https://t.co/D7Agf8u5oE

CRN (18 hours ago)

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Strategy, Research & Consulting

Accelerate your business with real-world market insights and research. Transform your go-to-market strategy and help your field close more deals, faster, with expertly designed and executed tactics.

Marketing Services

Amplify your brand, drive engagement, and increase pipeline with integrated marketing services.

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

We deliver the key expertise you need to optimize your channel

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Dominant Media

We keep the entire IT channel ecosystem informed and empowered with up-to-the-minute news and essential content about IT innovators, visionary solution providers, best-of-breed programs, emerging technologies and much more.

Engaging Events

Our events bring IT leaders together to network, partner and build winning strategies. Combining thought leadership, fresh ideas and critical topics, our events deliver actionable items that transform your business.

Strategy, Research & Consulting

Accelerate your business with real-world market insights and research. Transform your go-to-market strategy and help your field close more deals, faster, with expertly designed and executed tactics.

Marketing Services

Amplify your brand, drive engagement, and increase pipeline with integrated marketing services.

Testimonials

“I’ve been working with The Channel Company for over 15 years, and it has been an amazing partnership – the consistency of the team, their passion and their ability to spot trends. What we learn from The Channel Company helps drive the strategic direction of all of our business planning.”

I think everybody needs good advice when they’re dealing with the channel. When I call on The Channel Company, whether it’s the CEO or one of our reps, I always get the right answers – whether it’s about a trend, an upcoming event, or how to maximize ROI on a program.”

The Channel Company accelerates our success by leading us to the right partners at the right time. We rely on their expertise and ideas, whether it’s for marketing, demand gen, surveys or just overall channel advice.”

“The Channel Company helps HP keep our thumb on the pulse of the industry while building and reinforcing relationships with engaged and invested partners.”

“When we start thinking of a new program, our first call is to The Channel Company to get their insight and understanding. As we approach the market, we rely on the broad and deep knowledge within the company.”

“The Channel Company accelerates our success by helping us expand our channels, support our partners and communicate the Xerox advantage to the channel. Their experienced opinion really helps us execute in the channel.”

We deliver the key expertise you need to optimize your channel

Twitter

CRN Feed

About Us

Our Brands

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